JadeConcept Design

Web Design · SEO · Marketing

Apex Human

Custom fitness program website with a simple front end and a very extensive membership and administrative end. Members sign up for a custom fitness program during which they have access to a personal trainer, personalized exercise, nutrition and supplement guides, as well as the weekly progress reports.

A personal guide assigned to each member can choose preprogramed exercise sets and recipes based on a member’s personal preferences and calorie allotment, display them in the customized single member’s area, and interact with the member’s reports and queries.

Platform
WordPress
Custom considerations

  • Administrative end includes the forms to enter custom recipes with nutritional information, daily exercise sets with a video demonstration upload, as well as interfaces for custom filtering of recipes and exercises and assigning them to individual members. The administrative and member profile sections are custom built using Formidable Forms plugin and custom programming and calculations, with very complex behavior “behind the scene” while staying user friendly and easy to use for both the admins and the end users.

  • Client required extremely quick turnaround that included entering all the nutritional and other information, finding and uploading the images and extensive revisions.
  • Client required a very simple layout and interface that would focus on function and be easy to understand and navigate.
  • The current speed of the website is effected by the client’s choice of the hosting company and the lack of maintenance.